Top 10 movie marketing campaigns (2023)

There’s ‘movie marketing’…and then there’smovie marketing. In this post, we’re looking at what I think are the most engaging ‘Top 10’ Movie Marketing campaigns. These marketing teams took their campaigns to a whole other level. The marketing campaigns for these particular films are viewed as one of the major contributors to their respective successes. From complementing the style of the film and leading new innovations in the tech industry for viral marketing techniques, to their own spin on traditional techniques that gave their audience a fresh new look to how films couldbe marketed.

  1. Deadpool

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Deadpool’s Marketing was seen as being in a league of its own when it’s started producing content featuring the merc with the mouth played by Ryan Reynolds, who had been part of the comicbook community trying to get a Deadpool movie made since 2005. This worked so well as it stayed true to the character who had a history of breaking the fourth wall in the comics. This made it ideal for them to use his short, snappy, in-your-face, comedic style when marketing the movie. The marketing covered everything from Emoji billboards to educational videos about testicular cancer and everything in between.

One of thereason’s this film isnumber one on the list, is the fact that it didn’t have the largest budget of the films marketing on this list. However, the ways the filmreached its audience was so creative, essentially courting our eyes and the eyes of almost everyone else too.

  1. The Blare Witch Project

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The Blare Witch Project was shot on a budget of just $25,000 back in 1999 on hand-held cameras that were returned after shooting to minimise costs. Now, this sounds like a recipe for disaster for the movie before even considering what they had to spend in terms of marketing. Due to this shoestring budget, it led to the marketing team having to be incredibly creative in terms of finding effective ways of getting people in theatres to see the film. The team came up with a concept that had never done before. They had created a fake website and a documentary style trailer that prompted people to go to the website for them to find out more.

(Video) Top 10 Innovative Movie Marketing Campaigns

This campaign led to some people walking into theatres thinking they were going to see a documentary, it was thateffective. This new style of filmmaking and marketing started a new trend in the horror genre, leading to a high amount of found footage films that were cheap to make and tended to make reasonable money at the box office. But none would reach the level of success of ‘The Blare Witch Project’ which is the second highest return on investment of any film leading to be sitting comfortably at number two on this list.

  1. Paranormal Activity

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Paranormal Activity is filmed very much in the style of ‘The Blare Witch Project’, with it being another film from the found footage genre. However, it took its marketing to another level after being backed by Paramount. They used the same tactics as ‘The Blare Witch Project’ with viral marketing and budding social media (at the time) to marketing their film making it look like a real found footage movie. It was said that the film performed really well because most people heard about it from posts from friends on social media, leading to a lot of the best bits of the film not being spoiled for them like in traditional Hollywood trailers. This lead to a whole franchise being born and although there is a fair argument they are all the same this film copying the formula of the original,it is still a landmark in the genre in a demonstration in the right way to market a film in the horror genre.

  1. Chronicle

Chronicle has the claims that it brought the likes of Michel B Jordan and Dane Dehann to stardom, but it also had an incredibly creative marketing campaign behind it. The marketing team lead by James Percelay and Michael Krivicka, sawthe promo posters of the three flying teen protagonists and was inspired to bring this visual to the skyline of New York. They had 5 teen shaped planes built to fly on January 27th, 2012. They only had 5 minutes in the air, so they flew them over the Hudson River and around the Statue of Liberty. This got thousands of views and videos went viral of people thinking there were real life people flying around New York. This was a really creative way of getting the word around about the movie coming out.

  1. The Dark Knight

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The Dark Knight is seen as the best of Christopher Nolan’s Batman trilogy, with Batman facing off against a handful of villains including Twoface and The Joker. It is seen in a lot of people’s eyes as the quintessential comic book movie and even led to some saying it is the best detective film ever created. This can be also attributed in no short measure to their marketing campaign. Their marketing team ran one of the most successful scavenger hunts ever. It stretched across 75 nations with people starting at a Comi-Con working together taking commands from Heath Ledgers Joker as he instructs them to take photos in Joker Make-up and read through fake news articles to try and find clues. This led to a teaser trailer a whole year before the actual trailer was released that had been edited to try and make it look like it the Joker had tampered with it showing scribbles over the video.

(Video) 10 Best Movie Marketing Campaigns Ever

The self-proclaimed “Gotham City residence” were also told to go to downtown New York where a Bat Signal was lit up onto the side of a building. This whole campaign went viral with over 10 Million participants. This campaign led to the film being the top grossing film of that year.

  1. Ex Machina

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Ex Machina is not one of your standard popcorn blockbusters and this was obviously taken into account when it came to their marketing campaign. At the South by Southwest film festival in 2015, users of the app Tinder were getting messages from a woman who was asking very deep questions about being human. After a short convo, the participant would get a link sending them to an Instagram page with the poster for the film on it.

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This had the potential to annoy many users of the app who were looking for a partner, however this sneaky bit of marketing went viral leading to the film gaining a cult following for years to come.

  1. Prometheus

Prometheus is a film that is the spiritual prequel to the Alien Franchise. The team for their marketing campaign really played on their fictional company ‘Weyland Industries’. They produced a viral video for the David Robot model that features in the film played by Michael Fassbender who stars in the video. This worked so well as it sparked the Alien fanbase as the company features heavily in their films as well stirring up interest for the new movie. There was also a mock TED talk’s video showing a young Peter Weyland talking about Prometheus, which perfectly links into the ideas brought up by the film.

(Video) 10 Most Ridiculous Movie Marketing Campaigns

These subtle videos built up interest in the film in a more creative way. By using already established ideas following the established connotations of videos, like a new smartphone video and the TED talk’s features. This film was met with mixed reviews but all of the cult followings have said the marketing building on established concepts in the films were a great way of expanding the universe and building interest in the movie.

  1. District 9

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District 9 tackles some very tough issues in its films such as the Apartheid and over-population. Their marketing team worked hard to show these issues in their marketing campaign with ‘Anti-Alien’ viral videos and posters showing the fear of the people directed towards the aliens.

Their posters were everywhere promoting to people that this is a non-alien area.

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The marketing was very effective, leading to the film being viewed as extremely successful, which gaining it the Critics’ Choice Award in 2010.

(Video) Top 10 Bizarre Advertising Campaigns That Worked

Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan

Borat’s marketing style was outrageous with Sacha Baron Cohen staying in character all the way up to the film’s release. His interview for the films were all in character, immediately going viral as he made talk show interviewers laugh and squirm at what he said live on TV. This led to a marketing shock factor that was felt by everyone watching his antics. This lead to a cult following for the movie and many parents banning their kids from seeing the film.

  1. AntmanTop 10 movie marketing campaigns (9)

How could we make this list without featuring a film from the Marvel Cinematic Universe when all their films seem to be a 2-hour advert for their next film. Antman stood out to me as it had the potential to fall into the norm for movie marketing. However, there are elements in their campaign that really stands out as being creative. Tiny billboards perfect for the ant-sized hero were set up over multiple cities advertising Marvel’s new film. Pictures soon went viral with other small changes being made in people everyday lives.

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It was completed with a very entertaining set of the poster with Antman featuring in zoomed in images of the original Avengers.

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This was a great campaign for this pocket sized Avenger, which really played on the fact that he was for many years a joke before now we all know he is not to be messed with.

(Video) Top 10 Most Groundbreaking Ad Campaigns

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Written by: Dan


What is the best marketing campaign of all time? ›

1. Nike: "Just Do It" Campaign. One of the most iconic marketing campaign examples is Nike's “Just do it” campaign. Nike launched the campaign in 1988 and featured both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same.

What are examples of successful marketing campaigns? ›

Here are 10 marketing campaign examples that reached their target audiences and convinced customers to take action.
  • Kellogg's: Data-backed branding. ...
  • Domino's: Rewarding customers. ...
  • Apple: Shot on iPhone. ...
  • Coca-Cola: Share a Coke. ...
  • Airbnb: Made Possible by Hosts. ...
  • Dove's: Real Beauty. ...
  • Always: Like a Girl. ...
  • Red Bull: Stratos.

What is a film marketing campaign? ›

Film marketing is a technique used to promote a film. It involves calculating everything you'll spend on the film, including DCPs, VPFs, trailers, advertising, and advertisements. This is where the P&A comes in (Prints and advertising budget).

What are the three main marketing campaigns? ›

Search engine marketing campaign. Social media marketing campaign. User-generated content (UGC) marketing campaign.

What is the most popular campaign? ›

Digital Marketing
  1. Apple: "Get a Mac" Campaign. ...
  2. Pepsi: "Is Pepsi OK?" Campaign. ...
  3. IHOP: "IHOb" Campaign. ...
  4. Absolut Vodka: "The Bottle" Campaign. ...
  5. Kay Jewelers: "Every Kiss Begins with Kay" Campaign. ...
  6. Dove: "Real Beauty" Campaign. ...
  7. Chipotle: "Back to the Start" Campaign. ...
  8. Budweiser: "Wassup?" Campaign.
Feb 14, 2023

What is the best way to market a film? ›

Let's get into it.
  1. Make A Trailer. This is the most common and obvious means to promote a film. ...
  2. Make A Blog. Blogs can be the perfect place to promote your movie. ...
  3. Make A Website. ...
  4. Social Media. ...
  5. Setup A Crowdfunder. ...
  6. Get Your Film Featured At A Festival. ...
  7. Collect Email Adresses. ...
  8. Make A Teaser.
Aug 5, 2021

How do you promote and market a movie? ›

How to Advertise a Movie
  1. Make a website for the movie.
  2. Create social media pages.
  3. Put together a movie poster.
  4. Keep a journal and post it online.
  5. Send out a newsletter.
  6. Write a press release.
  7. Submit your movie to an online student film site.
  8. Release a teaser.

What is a good brand campaign? ›

A brand campaign puts your company's story and message in front of an audience, with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand's narrative and public image, as well as differentiate your organization from the competition.

What is an example of a 360 marketing campaign? ›

Switch on your television during a world cup and there are chances you can witness a Coca-Cola TVC belonging to their 360° marketing campaign. The same message can be noticed in their radio ads, newspaper ads, Facebook posts and ads, packaging, and even on the supermarket shelves in the form of new products.

What is the most effective advertising? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What are the four types of advertising campaigns? ›

5 Types of ad campaigns
  • Online advertising and digital marketing. One of the most popular advertising channels today is online advertising. ...
  • Broadcast advertising and video marketing. You might also want to explore broadcast advertising. ...
  • Print advertising. ...
  • Holiday marketing efforts. ...
  • Product launch ad campaign.

What is the most popular ad of all time? ›

What Are the Best TV Commercials Ever?
  • Coca-Cola – “Meet Joe Greene” (1979) ...
  • Budweiser – “Whassup?!” (1999) ...
  • McDonald's – “The Showdown” (1993) ...
  • M&M's – “They Do Exist” (1996) ...
  • Old Spice – “The Man Your Man Could Smell Like” (2010) ...
  • Always – “Like a Girl” (2015) ...
  • Life Cereal – “Mikey Likes It” (1978) ...
  • Nike – Hare Jordan (1993)

What is the most famous commercial of all time? ›

TV's Most Memorable Commercials
  • 1959: The First Ever Barbie Commercial.
  • 1965: The Oscar Mayer Wiener Jingle.
  • 1970: Tootsie Roll Tootsie Roll Pop.
  • 1971: Coca-Cola “Hilltop”
  • 1971: Keep America Beautiful's “Crying Indian”
  • 1971: Life Cereal “Three Brothers”
  • 1979: Coca-Cola “Mean Joe Greene”
  • 1984: Apple Computer “1984”

What is the longest running advertising campaign? ›

Smokey Bear is at the heart of the longest-running public service campaign in American history. In 1952, Congress passed the Smokey Bear Act to preserve his legacy. The U.S. Postal Service gave him his own postage stamp in 1984. His messages have received more than $1.6 billion of donated media support.

What are the biggest film markets? ›

Throughout 2022, box offices in India sold over 981 million movie tickets. The figure surpasses those of China, the United States, Mexico, and Japan altogether.

How do people market movies? ›

Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors.

How do films attract audiences? ›

Filmmakers emotionally suture the audience into the story by creating characters and situations that generate sympathy, jeopardy, and relatability. Audiences are drawn to characters who are "attractive" — characters that are funny, powerful, skilled, beautiful, charming, and hospitable.

How do you promote movies on social media? ›

Creating hypes and Publicity:

The first step in creating a successful marketing strategy is to create an hype for the movie. This can be done by creating a first look poster or teaser and promoting it across all channels. Creating hypes for the movies are always a must to get the audience's attention.

How much do movies pay for marketing? ›

It's important to note that doesn't include marketing costs, which can often cost half as much as the production costs. With average marketing costs being around $35 million, the average movie cost in total stands at $100 million.

How much does a film marketer get paid? ›

Film Marketing Services pays an average salary of $94,962 and salaries range from a low of $84,303 to a high of $107,081. Individual salaries will, of course, vary depending on the job, department, location, as well as the individual skills and education of each employee.

What are the 7 ways to create a promotional campaign? ›

Planning a Promotional Campaign? Here Are 7 Essential Steps
  • Study different marketing communication strategies. ...
  • Set objectives. ...
  • Determine your promotional materials. ...
  • Develop your promotional message. ...
  • Set a budget. ...
  • Determine how you'll measure results or success. ...
  • Tweak and repeat.

What are the 6 components of a marketing campaign? ›

The 6 Essential Elements of a Successful Marketing Campaign
  • The Target. Probably the most overlooked (but most important) step in the process of planning a marketing campaign is defining your audience. ...
  • The List. ...
  • The Value Proposition. ...
  • The Offer (Call to Action) ...
  • The Delivery Method. ...
  • The Follow-Up.
Jan 4, 2012

How are movies marketed and distributed? ›

There are two main distribution models: leasing and profit sharing. In the leasing model, the film distributor agrees to pay a fixed amount for the rights to distribute the film. It's a much simpler model than the second one: profit-sharing.

What is a gorilla marketing campaign? ›

Guerrilla marketing is an advertising approach that borrows the concept of “guerrilla” warfare, or the element of surprise, to communicate with target audiences. This form of marketing relies on unconventional and inventive displays to elicit wonder or shock and can be especially effective for driving publicity.

What is kamikaze marketing? ›

USA May 24 2022. Have you heard about this, kamikaze branding strategy as the name suggests is a strategy where a brand launches a brand that is intended to fail and also damage the competitors in the market.

What is Black Panther 360 degree marketing? ›

Disney's multisector credentials helped Black Panther globally orchestrate a 360° marketing campaign. 360° marketing involves the simultaneous and controlled release of marketing messages on traditional and new media platforms as well as 'below the line' marketing strategies.

Who is No 1 in social media? ›

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.9 billion monthly active users.

What is the most popular social media marketing? ›

As of January 2022, Facebook was the most commonly used social media platform among marketers worldwide. According to a global survey, 90 percent of responding social media marketers used the network to promote their business, while another 79 percent did so via Instagram.

Who advertises the most on social media? ›

Disney was the largest advertiser on Facebook, Twitter, and Instagram in the United States in 2020, with an estimated ad spend of 311 million U.S. dollars. Procter & Gamble followed with 284.2 million, and Amazon completed the top three with 235.2 million.
CharacteristicSpending in million U.S. dollars
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Jan 10, 2023

What is the most powerful form of marketing? ›

Advocacy Marketing” or commonly known as “word-of-mouth” is indisputably the most powerful form of marketing. Research shows that nearly 50% of the purchasing decisions are made under the influence of word-of-mouth.

What is the most valuable form of marketing? ›

Word-of-mouth is even more effective than paid ads, resulting in five times more sales. 28% of people say that word-of-mouth increases brand affinity (a customer's common values with a brand). 64% of marketers agree that word-of-mouth is the most effective form of marketing.

What is the best marketing tactic? ›

Best Marketing Techniques
  • Brand Storytelling.
  • Digital PR.
  • The Surround Sound Method.
  • Brand Extensions.
  • Podcasting.
  • Video Marketing.
  • Community Building.
  • Contextual Marketing.
Jul 16, 2021

What type of marketing is most in demand? ›

7 In-Demand Digital Marketing Skills in 2023
  • Content. ...
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) ...
  • Video Marketing. ...
  • Social Media Marketing. ...
  • Data and Analytics. ...
  • Conversion Rate Optimization (CRO) ...
  • Marketing Automation. ...
  • Become a Digital Marketer.
Nov 17, 2022

What is currently the fastest growing form of marketing? ›

Direct marketing continues to become more Web-oriented and Internet marketing is the fastest-growing form of direct sales.

What is the number one rule of marketing? ›

First Rule Of Marketing: Focus On Your Audience.

What are 4 ways to attract customers? ›

Here are 10 tried-and-true tips to help you attract more customers.
  • Offer new customers discounts and promotions. ...
  • Ask for referrals. ...
  • Recontact old customers. ...
  • Network. ...
  • Update your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise. ...
  • Take advantage of online ratings and review sites.
Feb 28, 2020

Who is the god of marketing? ›

He also developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.
Philip Kotler
Known formarketing, economics
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What words can attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
Aug 2, 2016


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