20 School Branding Examples That Make An Impact (2023)

Every university has a brand, whether we acknowledge or not is dependent on the quality of its brand. Some universities are stronger than others by promoting themselves through different channels. A good brand is personalized and tailored to its audience, but flexible to accommodate any changes.

The brand is consistent enough to where it’s recognizable, no matter the medium. And that is why most schools hire the services of professional graphic designers like Penji. They don’t just create visuals, they can highlight your values and culture, thus making an impact. Now, to get more inspiration, here are 20 examples of excellent school branding:

Moore College of Art and Design

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For art schools like Moore College of Art and Design, a good first impression can be everything. The expectation is high to prove its worth for four years and tuition payments. Moore successfully achieves this with ‘This is me’ promotional materials. They strengthen the idea of students first, and why Moore will be there to help students be themselves. The promotional materials use examples of students in its catalog and website as samples of what it’s like to attend Moore. In addition, they also push to empower women as well as a women-only college with images of powerful women as one of the few women-only art schools.

The University of Harford

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The University of Harford moves to bring students in by branding outside the norm. This is why the packaging for prospective students is distinctive and ties to the brand. It takes the idea of incoming students being unfinished and using the university to finish yourself. The colors are clean and match colors on the university’s website. It’s not over the top, and it doesn’t have to be. The consistency is there to ensure students know what the University of Hartford is, and it’s well-executed. It steps out of normal branding for admissions, which is typically more welcoming and less determining someone as ‘unfinished’.

Aalto University

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Aalto University in Finland doesn’t appear like a college at first glance. The clean look and out-of-the-box logo stand out among other colleges, especially when its logo is changing between three variations. The variations aren’t far from each other and similar enough to know it’s the same university. Aalto’s history doesn’t go back very far, but the branding has remained consistent. Each school within Aalto has its own colors, matching illustrations, and styling. On social media, the college continues to push its innovation-first branding. It posts short videos relevant to the college, but also practical for those interested in science. This university is taking modern trends and mixing it with traditional university styles.

University of Texas

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The University of Texas uses a Texas Longhorn bull as its mascot. When entering the website, the first image is of a student creating bullhorns with her hand. This gesture is all over its social media and branding. Here we can see how the university uses social media to create an impact, and you can also follow the lead. Just make sure to have the right images that resonate with your school’s branding. The Penji team ensures that your social media images are consistent and interesting.

The college isn’t the first to have a mascot, but it uses its mascot in almost everything. Across its Instagram, it posts students, professors, athletes and even Santa with the bullhorns. Its longhorn imagery is distinct enough to stand out among other universities with similar mascots. It’s a simple gesture the university made their own.

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(Video) What Is Branding? 4 Minute Crash Course.

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University of Tennessee

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Not many schools lean into one specific color for its brand, specifically one as bold as orange. The University of Tennessee – Knoxville goes into the orange effectively and uses it to promote its history. Since 1889, the college has used some form of orange in its logo. With the orange getting brighter and bolder over time, the school uses the orange to also promote increasing quality in its education and facilities. To the University of Tennessee, orange is a symbol of its spirit, something it successfully brings across in its branding. In addition, it’s a hard-to-miss color, which helps the school’s brand itself as unique and aspiring.

Laramie County Community College

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For a community college, it can be hard to create a brand without the resources four-year universities have available. For Laramie County Community College, this isn’t a problem. It establishes itself as the first step to a four-year university. The branding around it uses similar strategies to larger four years. This includes writing in the college’s voice, consistent designs across multiple platforms, and ease of access to all related content. In addition, they understand that their students may want to go to university after graduation. So, they have to act like a four-year college in terms of branding and strategy.


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Massachusetts Institute of Technology is one of the most well-known universities in the country, and its branding a large part of it. The school was created to support industrialization in the 1800s, and its goal hasn’t changed. It continues to push STEM as one of the most important parts of society. It comes across this way on multiple channels and promotional material. Even its logo is very particular about placement and changes. Each section must be a specific measurement away from each other. This amount of detail is taught to its students and motivates prospective students to apply.

University of Maryland – University College

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The University of Maryland – University College isn’t afraid to stand out based on its name, especially when there’s a meaning behind it. When first presented, it received backlash for its name. However, it successfully branded itself around an untraditional name. People across the country knew what the university was, drawing attention to its website to learn more. Not all branding requires a new design to highlight itself. While it does have clean designs throughout its presence online, it’s the name that sells the university. The name is the brand.

Texas A&M University

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Most universities have mascots, but Texas A&M University takes it a step further with the introduction of Reveille the First in 1931, a border collie mascot. Since then, the university has seen ten iterations of Reveille. She’s a staple of the school’s branding, appearing on social media, sports games, and is actively handled by Mascot Company E-2 of the Corps of Cadets. And, she even has her own official section on the university’s website and an active fanbase online. Texas A&M knew Reveille was an opportunity to connect the campus and garner a following.

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University of Oregon

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The University of Oregon knows in order to stand out on social media, you have to be ambitious, relatable, and relevant. The university does all three successfully on social media. The college is active on Twitter, posting several times a day and replying to other tweets. This aligns with its overall brand and style guidelines for the university. It focuses on sharing the brand, not creating a brand. It even offers training to ensure everyone who wants to understand the University of Oregon’s brand is able to do so.

Indiana University – Bloomington

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Indiana University – Bloomington campus engages its students without breaking any promises. On the main website, it opens up with ‘fulfilling the promise’. Their promise is to help students succeed. The home page spotlights select areas of university life. This continues on its website, One Day. One Day highlights one student and follows them throughout their daily life. Every student has an individual perspective on life at the campus and how Indiana is helping achieve their goal. This introduces potential students to a university that cares for them no matter what.

Boston University

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Boston University has a brand that’s more than just its visuals. It uses words and visuals to tie together a complete brand. Many universities already have branding using words, but not all state it as clearly as Boston does. It offers examples of how to communicate with words and images on behalf of the college. If a school doesn’t have a set tone of voice, it doesn’t appear as a cohesive institution. Boston takes their branding from every angle.

Instituto Tecnológico Autónomo de México (Autonomous Technological Institute of Mexico)

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For those interested in studying technology, the Autonomous Technological Institute of Mexico offers a welcoming environment with its branding before you enroll. The branding focuses heavily on the technology taught at the university and student engagement. In addition, the university ensures its students know what’s going on at all times, and push interaction online. It has its own website dedicated to interested students, and an event promoting involvement before they decide to enroll. As a brand, the institute goes above and beyond to appear welcoming, both to prospective and current students.

Tulane University

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Tulane University’s logo is a shield, but it’s used as more than just a logo. To the school, it’s an opportunity to play with subtlety. Similar to Hartford, it uses parts of its branding to remind students of its look and appeal. The shield is simplified to lines and sections to flow with the design of admissions material. It’s clean and professional, but it’s more than the aesthesis of the college. It’s part of the college’s brand image. Not many break down their own logos or execute this with the same success Tulane currently has.

Oklahoma Christian University

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Oklahoma Christian University treats its facilities as a second home for its students. It highlights the religious background of the university without excluding those with different beliefs. Everything is laid out on the front page to access as needed. This includes social media, upcoming events, and the school’s messages. It also features a section titled #HumansOfOc with pictures of people on campus and a quote. This goes beyond students; it features custodians, professors, and staff from the university as well. Its brand is watching over everyone on campus, which appears kind and caring. This can be important to universities looking to bring in students who want to feel like a family.

University of Michigan

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The University of Michigan cares about its students. All universities do, but Michigan doesn’t shy away from uncomfortable topics. On Twitter, the university pinned a tweet showcasing students addressing the healthcare needs of their local community. The school focuses heavily on involvement and engagement, something a style guide can’t create. It’s hashtag #LeadersAndBest, further pushes this school branding. In addition, their main website hosts different stories about building a better community around the university and local towns. They do more than say they’re going to make a change. They instill it in their branding and acts on it.

Reykjavik University

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Reykjavik University comes off as a caring, motherly brand through its presence on Instagram and admissions material. Across its branding, they showcase their students, location, and rich history as separate brand ideas. The university is located in Iceland, a country known for its northern lights and aurora lights. Because of this, the location is a major branding perspective used by the university. On their Instagram, you find pictures of current employees/students, scenic photos of the campus and historical facts related to Iceland. It even promotes social media takeovers from its students. It ties everything back to caring about where you are and why you’re important.

Virginia Tech

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Virginia Tech’s brand goes beyond what’s written in its brand guidelines. The web page has two videos and an interactive timeline of the school’s goals as a brand. It encourages different styles of interreacting online such as reading, watching videos, or interacting with the content directly. On the brand guidelines, it explains every role as someone involved with Virginia Tech including the general public, donors, and prospective students. Nobody is forgotten through this brand image, something all colleges need to keep in mind.

Occidental College

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A college experience is filled with many priceless memories and experiences. At Occidental College based in Los Angeles, the goal is to provide as many as possible. The university gives students the experience of living in a bustling city but also an active education and social life. The university wants to tell stories of their students so they remember them. On social media, students aren’t featured just for their achievements. They let students take creative freedom on what to post and provide the content to Occidental. Their social media is filled with posts on student reflections, looks inside club activities, and first-hand views of athletics. This speaks as a brand because it gives the feeling of community while staying within your own comfort zone. This speaks to all kinds of students who may want to be part of something larger.

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University of Wyoming

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The University of Wyoming provides a brand that wants to connect you back to the world around you. This university emphasizes the environment around the university in its social media posts and main page. In both instances, the surrounding nature is a feature point. Its tagline, “The World Needs More Cowboys” adds to this with the history of cowboys roaming the Wild West. It wants its students (and brand) to be recognized as a part of something much larger than the university. This puts them in a unique position compared to schools in urban and suburban areas.

Using Penji to Build your School’s Branding

It’s already established that graphic design can help your school with its branding. But the question now is, which is the best team to work with? Of course, you need to choose a provider that gives professional design with the least effort required from you. After all, managing a school is already a big task. Leave this one to us.

Below you will find the three easy steps on how you can request for graphic designs perfect for your school.

Send Your Request Through Our Platform

One of Penji’s selling points is our very own platform. It’s where you can directly send your design requests from the dashboard. Just find the ‘Click New Project’, and type all the necessary information. Add details like color, images to use, inspiration, and everything that could help our designer create a draft.

Just in case the designer has questions, it will be sent through the same application. That means, you do not have to check your email separately. This increases efficiency and effectiveness.

Review and Revise the Initial Draft

While our designers are working on your project, you can focus on your core responsibilities. Just wait for around 24-48 hours to receive the initial draft. This is a case to case basis depending on the scope of work required for your project.

If you think the design needs to be tweaked, you can click the image and type your comments directly. That way, the designer will be able to pinpoint the exact areas for improvement.

Download and Use the Design

And if you are already happy with the design, there is no need to request for the source files. Just download the projects from the same platform and use it wherever you want to.

Working with Penji has allowed different schools and other institutions to get quality images without going overboard with their budget. You might want to check our packages from here.


What are branding 3 examples? ›

What Are Brand Examples? Although brands are generally intangible, we often associate things like products and names with brands. Examples include Apple, Nike, Coca-Cola, Advil, and Tylenol.

What does branding mean in school? ›

Branding is the process of presenting your school's character and personality in every way you communicate, from your newsletters to the banner in your front hallway. It's the best way to put a particular image in people's minds when they think about your school.

Why is branding important for schools? ›

For those unfamiliar with your school, branding helps you create a personality that aligns with your core purpose, helping those unaccustomed with your school to build trust in it. After all, parents will most likely choose a school that reflects their values and can cater to their children's needs.

What are 2 examples of branding? ›

From the coffee cup we're handed at Starbucks to the toothpaste we choose from the shelves of grocery stores and the ads we see on our smartphones. Companies like Coca-Cola, Apple, and Starbucks have product branding that is so recognizable we take it as a normal part of our environment.

What are the 6 personal branding types? ›

According to research, there are 6 main personas that best identify personal brand types - altruists, careerists, hipsters, boomerangs, connectors & selectives. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.

How can I have a good school style? ›

An easy way to look chic for school is to find simple tops you can wear repeatedly. Find classic cut tops such as crew necks, V-necks, and collared shirts. Buy neutral colors like black, white, navy, brown, and gray that are solid colors or have stripes. You can mix and match these tops with any style jean or skirt.

What is personal branding for students? ›

In essence, a personal brand is who you are. What are your passions, career aspirations, strengths, etc. This gives people a short insight into your professional self. Your personal brand encompasses many different aspects, including pictures, social media profiles, your network, and information found on the internet.

What is branding simple words? ›

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company's logo, visual design, mission, and tone of voice.

What are the three importance of branding? ›

Your brand is the identity customers come to know. The importance of branding with your business cannot be overstated. Branding is how customers perceive you and the blueprint of the business. May your brand be the symbol of happiness, comfort, loyalty and lasting impressions.

What is an example of the importance of branding? ›

Branding Creates Loyal Customers

In many ways, you can appeal to people's emotions through branding and make them feel more connected to your company. Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers.

What is branding and explain its importance? ›

Branding involves developing and implementing a number of identifiable features to your business so your consumers can associate themselves with your business. Branding increases the recognisability of products and services amongst your consumers, giving you that competitive edge within the market.

What are the 12 brand archetypes? ›

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

What are the 7 P's of branding? ›

These seven are: product, price, promotion, place, packaging, positioning and people.

What are the 5 C's of personal branding? ›

We are in a 5-part blog series covering the 5 C's of creating your personal brand: clarity, content, connection, creativity, and community.

What are the 9 Ps of branding? ›

Inspiring Brand Loyalty

Be sure the company is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion.

How can I act attractive in school? ›

Wave at people, smile a lot, and try to laugh. The world is a wonderful place and there's always something to smile about. Remembering people's names saying hello to them in the hall is incredibly attractive. If you look good and you start acting like you look good, everyone will be attracted to you.

How can I look simple and attractive in school? ›

A basic makeup routine each morning before school may help you look your best all day long. Use a concealer that matches your skin tone to cover up blemishes, then blend it in with a makeup sponge. Use powder makeup brushes to apply powdered blush or powdered bronzer. Use a makeup sponge for cream or liquid products.

What are the four branding strategies? ›

The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What are the four key elements of successful brands? ›

A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.

What are the 3 R's of branding? ›

The Three R's of Branding: Relevance, Resonance and Relationships.

What are the three C's of branding? ›

The 3 Cs of Brand Development: Customer, Company, and Competitors.

How do you brand yourself examples? ›

Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include: “I help individuals reassess their life choices to discover their true paths to success.” “I develop sustainable business models and marketing strategies to fuel small business growth.”

Can you think of yourself as a brand? ›

If you see yourself as a “brand”, then your effectiveness in your work life and your private life will be significantly enhanced. When you understand yourself from the perspective of how others see and interact with you, then you can begin to integrate all aspects of yourself into a consistent, authentic “you”.

Why is branding yourself important? ›

Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By successfully marketing your brand, you'll have control over people's initial perception. If you don't brand yourself, someone else will, and the outcome might not be in your favor.

What is branding in one sentence? ›

In one sentence, branding is the setting of expectations and promises by your business, so that customers know what they can receive with your products and services. Branding can be defined as 'who you are' as a business, or a 'business-to-customer promise'.

What is branding answers? ›

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

What is your personal branding? ›

Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills and values that differentiate you.

What is the most important thing in branding? ›

Logo. Every brand needs a logo. In fact, you'll be hard-pressed to find a brand that doesn't have a logo, which arguably makes it the most important element of branding. A logo is a brand's whole personality boiled down into an easy-to-recognize image.

Can anything be branded with example? ›

Often, it's used to discuss private companies, but anything can have a brand: a school, a governmental entity, a social club, a content channel etc. A brand is a collection of values and perceptions the world has about an entity.

How does branding influence us? ›

Branding shapes human perception of attraction and familiarity. Brands become assets by fostering loyal consumers and ongoing sales. This leads to more cash flow within your company, and a brand image that your customers can truly depend on— no matter when or where.

How does branding affect our everyday lives? ›

Your brand helps you connect with your customers emotionally. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

What is 5 importance of branding? ›

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.

What are the 3cs of branding? ›

The three Cs are: clarity, consistency, and constancy. Does your brand pass the Three C Test? Strong brands are clear about what they are and what they are not. They understand their unique promise of value.

What are the 3 Ps of branding? ›

You can start creating, developing or improving your brand strategy by focusing on these three core elements of a brand: Promise, Positioning, and Performance. These elements are referred to as the Three Brand Ps. A brand's success depends on how well these elements are defined, planned and executed.

What are the 4 types of branding? ›

Overall, branding is a critical aspect of marketing that involves creating a unique identity for a brand that sets it apart from competitors. This identity can be created through various types of branding, such as personal branding, corporate branding, product branding, and service branding.

What are the 5 A's of branding? ›

Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What are the 4Cs of branding? ›

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.

What is the rule of 7 branding? ›

What is the rule of 7? The rule of 7 is based on the marketing principle thatcustomers need to see your brand at least 7 times before they commit to a purchase decision. This concept has been aroundsince the 1930swhen movie studios first coined the approach.

What are the 5 C's of branding? ›

We are in a 5-part blog series covering the 5 C's of creating your personal brand: clarity, content, connection, creativity, and community.

What are 4 elements of branding you must know? ›

A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.


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